RRD expands strategic partnership with HP

 HP and RRD have announced an expanded strategic agreement that will see 15 HP digital presses deployed across key RRD manufacturing locations. The move extends their long-standing relationship through 2029.

Building on the investment announced at drupa 2024, the deployment will expand digital production capacity and operational flexibility while supporting RRD’s global Systematic Manufacturing, Automation & Robotic Transformation (SMART) manufacturing framework. 

This next phase reflects RRD’s continued investment in HP’s digital print technologies, services, and solutions to meet evolving client needs across commercial print, direct mail, packaging, labels, and statement applications. By integrating HP technology into its standardized data infrastructure, the expanded agreement supports RRD’s broader SMART manufacturing architecture, which enables AI-driven predictive maintenance, dynamic production scheduling, and network capacity balancing to help mitigate supply chain disruptions. It also underscores a shared focus on operational efficiency, workforce enablement, production agility, and scalable long-term growth. 

“Customers increasingly expect print to be more personalized and responsive to their needs, whether it’s a statement, a direct mail campaign, or a package,” says Craig Roberton, president, marketing and operational print, RRD. “They need greater flexibility without compromising the reliability and consistency they expect at scale. This expansion gives us the capacity and capabilities to deliver on both while enabling our teams to take on more complex, data-driven work with increased speed and efficiency.”  

Long-term partnership

For more than 30 years, HP and RRD have worked together to advance large-scale digital print production across RRD’s global network, driving greater flexibility and efficiency in increasingly dynamic print environments. 

“The agreement between RRD and HP goes beyond the purchase of assets,” remarks Alan Gardner, senior vice president of engineering and process management, RRD. “It ensures that technological advancements are incorporated into future thinking and project planning. By continuing to collaborate, both companies work closer together and find opportunities to advance manufacturing technologies, associated automation, and functionality to remain highly competitive.” 

“RRD has been one of the industry’s most forward-looking print providers for decades, consistently investing in technologies that create a real operational and commercial advantage,” states Oran Sokol, vice president of strategy and solutions, HP Graphics Solutions Business. “This next phase reflects the confidence RRD has in HP technology to support their production strategy. Together, we’re helping build a more connected, agile, and digitally driven future for the graphics industry.”